Seeking purpose, connection and fulfillment.
According to the report “Euromonitor Voice of the Consumer”, in 2021, 8 million Americans resigned.
It is expected that 100 million people, among the 8 largest world economies, will have to make some transition in their post-pandemic careers.
44% of global professionals believe that, in the future, the companies where they work will invest in employee health and well-being.
Between 2015 and 2021, 12% to 24% of people admitted to prioritizing time for themselves. Career changes or quitting their jobs entirely to pursue their purpose has become common among Americans 1
People have a new appetite for having fun and will appreciate brands that promote novelty, stimulate personal growth, comfort, health and well-being.
We noticed that, today, there is an attentive and discerning look at the way your time is being spent:
*According to the report “Euromonitor Voice of the Consumer”- Feb 2021
Therefore, really putting the customer at the center, promoting experiences that really matter and that bring some relevant return to the consumer’s life are vital for greater engagement and capturing the public’s attention.
Which brings us some provocations:
We noticed consumers’ attention focused on a greater objective: individual and collective impact.
-And is this not a “wake up call” for Brazilian companies?
*companies in Brazil with more than ten people
** according to the G1 article, “Most companies that invest in sustainability seek to improve their image, says IBGE”, July 2020
Not only in large chains, as we saw earlier, but there are partnerships between large retailers and startups joining efforts to raise awareness. In addition to businesses with a total focus on sustainability with a strong positioning in the circular economy. Sustainability pressure (ESG) comes from all stakeholders, both investors and consumers, for companies to act on these sustainability issues.
Here in Brazil, we see companies of the most varied sizes mobilizing with this sustainable bias in different ways, however, generating positive impacts on the ecosystem.
