Digital Living
Empowered by more than two years of quarantine, today, people are looking for options that bring convenience and satisfaction to their experiences and services that make their lives easier.
The main goal of these people is a healthier life, access to quality learning opportunities, personal development and professional training, as well as access to financial services in a more fluid way, with less barriers.
[So What?]
We realize that, among all consumers, the mature audience is the niche most in need of opportunities and attention in terms of products and services (ESPECIALLY digital) developed for them. This shows us that the consumer is not yet the focus in the brand development process and that brands are not prepared to serve this specific audience. In addition to the pressing need, we see an incredible opportunity if you consider that this audience will be the majority of the population in the near future.
Download our study on digital living and mature consumers Digital Living Book now.