Metaverse… so what?
In all the talks we attended about the metaverse – and believe us, there were not few – there was a common question: “how to bring up the topic for the business?”. It is not surprising, after all, we are talking about the means and not the end result.
When all is said and done, it all depends on your appetite. That is, how much is the business open and ready to integrate the metaverse (and its ramifications) into business-as-usual; how much and how the organization wants to develop the theme and drive this transformation process. Basically, there are three possibilities:
Learning and being present: Mastering the topic and its ramifications (metaverse + NFTs + crypto + game + VR + …), being present with purpose and translating/adapting part of the existing offer to the virtual world. McDonald’s does so when it begins the process of opening fast-food restaurants in the metaverse that will deliver food to clients’ (real) homes.
Redesign and transform: Understand the consumer (now and tomorrow) in depth to be able to test and promote exclusive/inclusive experiences. Samsung does so when it promotes the launch of the S22 in an exclusive format on Decentraland. Those who were there, were there…
Inspiring and breaking paradigms: Here the attitude is different… actively participating, consolidating partnerships with big players and developing new products, offers and business models that transcend the business-as-usual and change the whole s#$% direction. Nike does so by acquiring RTFKT.
Learning is a constant and evolving process, isn’t it? We keep exploring.
Want to take a look at all the material? Come, make yourself at home…
It’s legen – wait for it – dary!